As a professional dancer and choreographer in New York City, Flo struggled to find a spirits company that spoke to her lifestyle of healthy eating and drinking, especially with spirits that have mysterious ingredients. Flo's set on a mission to bridge the gap between transparency and alcohol. In 2017, she created VING Vodka® to become the World's Cleanest Vodka.

VING Vodka is the only spirit line that has 100% honesty and transparency, as it lists the serving facts and ingredients with zero secret ingredients. VING Vodka is free of sugar, additives, and synthetic flavors and uses the highest-quality ingredients; organic neutral grain spirits and organic vegetable infusions. Made in California.

Flo has written, directed, shot, edited, sound-designed, and been featured in the VING Vodka commercials.